Molks starts off by talking about how we brand ourselves. How we should start marketing ourselves now so future employers would want us. And this is exactly what he's done with his name 'Molks'. Instead of Molkington, he shortened it to Molks which suited his brand. We have to be invested and know how to write any kind of story any kind of way. But when he talks about branding I can't help but think of the Kardashians.
Don't judge me, but I love the Kardashian shows. I haven't been able to enjoy them as of late due to the fact that my dear mother cancelled Austar because I'm only home every now and then but still. Sigh. And although their whole 'famous for being famous' thing is kind of stupid, they are entertaining (to me at least) and are more than capable of branding and marketing themselves extremely well. If they really were so terrible then it is unlikely that they would be in the midst of filming their seventh season of Keeping Up With The Kardashians and have had three spin-off shows. It's also unlikely that Keeping Up With The Kardashians would be the highest rating television show (among men and women aged 18-34) on the E! network if they were unable to market and brand themselves successfully. Their DASH stores are also very successful as is the Kardashian Kollection - spelt with a K of course. You may not like them, but you know them. Anyway, I shall stop ranting about the Kardashians now.
Don't judge me, but I love the Kardashian shows. I haven't been able to enjoy them as of late due to the fact that my dear mother cancelled Austar because I'm only home every now and then but still. Sigh. And although their whole 'famous for being famous' thing is kind of stupid, they are entertaining (to me at least) and are more than capable of branding and marketing themselves extremely well. If they really were so terrible then it is unlikely that they would be in the midst of filming their seventh season of Keeping Up With The Kardashians and have had three spin-off shows. It's also unlikely that Keeping Up With The Kardashians would be the highest rating television show (among men and women aged 18-34) on the E! network if they were unable to market and brand themselves successfully. Their DASH stores are also very successful as is the Kardashian Kollection - spelt with a K of course. You may not like them, but you know them. Anyway, I shall stop ranting about the Kardashians now.
This lecture summarised the very basis of this course for me. Molks let us know that journalism is not necessarily about about trying to claw your way up the career ladder, not caring about who you stomp on to get there. It's not a dying profession. It's just moving on and making way for the many new types of media. And nobody can deny that. Do we not compulsively check our iPhones every two minutes? Are we not addicted to Facebook, Twitter, and/or Instagram? And this relates back to branding, as Molks so rightly pointed out, "Brand management began the moment you signed up for Facebook or MySpace, so watch out!"
We've got to start building a readership now. We've got to be proactive and we've got to be passionate. Or else what's the point really? We've got to get out there and be a part of it all!
For example, old Snapey really threw himself into it all.
We've got to start building a readership now. We've got to be proactive and we've got to be passionate. Or else what's the point really? We've got to get out there and be a part of it all!
For example, old Snapey really threw himself into it all.
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